![]() Imagine if Instagram influencers included a logo with every image they uploaded it would quickly become too much. If you are the brand, then it’s ok not to use your logo on every post. If you find this happens to you, you should think about resizing your logo or redesigning it. This can happen when your logo is overly-large and takes up a lot of space. If your logo is just too awesome, or sports too many colors, you run the risk of lessening the impact of your post and stealing its thunder. It’s not unheard of for creators to sue for damages, and the law definitely won’t be on your side. The image doesn’t belong to you, and you’re essentially telling the world that it’s yours. Copyright law can be challenging to understand, especially as it’s not so black and white sometimes, but that’s not an excuse to break it.Īs a general rule of thumb, if you’re posting an image or photo that you received for free or that was created by someone else, don’t attach your logo to it without their permission. Taking credit for someone else’s work can be tempting, but it’s not ok morally and can have severe legal repercussions. It’s multi-functional and often used for favicons (website URL), website footer, apps, social media avatars, and profile pictures.īefore you go charging off and smacking your logo on all of your posts, images, and videos, here are three crucial scenarios where you shouldn’t include your logo. Icon: If you have an icon, you can use it by itself to promote your brand (like Nike’s swoosh symbol). It’s best used for mobile website headers, clothing tags, business cards, invoices, etc. ![]() Stacked logos usually include just your icon and business name. Vertical or stacked: This is the scaled-down version of your core logo that’s used when there’s space restrictions. Best used for a desktop website header and large print materials. Horizontal: Usually it’s the primary logo you use and from which all your variations stem. ![]() There are 5 variations you’ll need so that your brand looks consistent and professional. Logo variation is how you rearrange your core logo so that it can work anywhere you use it. Not only do you need a unique logo you love, but it also needs to be versatile enough to use on many different platforms. Mobile-friendly: Is it optimized for smaller screens Suitable within the borders: Logo borders can be circular or square, so make sure none of your logos is clipped by the edges. Instantly visible: This means it should contrast nicely against your main banner or cover image While they may look quite similar on the surface, there are plenty of unique differences between them, not least how they’ll display your logo.īut before you upload your logo, make sure your logo design is: There’s a large selection of social media channels available to use, including Twitter, Facebook, and Instagram. You may need to adjust your design to make sure it’s visible and fits within the respective platform’s boundaries. If you want to strengthen your presence on social media-whether on Facebook, Instagram, or YouTube-including your logo allows your brand to spread further across the web.Įvery time someone shares your content, your logo will reach the eyes of a new audience, which helps your branding efforts-not to mention increasing the engagement of your content, which can help you gain more followers and traffic.ĭo you want to effectively build up your brand’s presence on social media through posts, videos, and other content? Then keep reading to learn how to add your logo to social media and how to get the most from your social media branding.īefore we get to the do’s and don’ts of putting your logo on social media, let’s talk about how you can add your logo to begin with.įirst, when getting ready to upload and display your logo, pay close attention to where and how each different platform shows it. Your logo also plays an extensive part in helping to establish brand awareness, or how familiar customers are with your product or services. If it’s not quite up to scratch, then you’re going to seriously hurt your brand image. If designed well, it will help create trust, credibility, and authority. ![]() Your logo is your calling card, the face of your business, and the icon that people will associate with your brand. ![]() The best way you can make that happen without fail is to design a logo and add it to social media. Every time someone visits your social media pages, it should be crystal clear who the owner is (you!). ![]()
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